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Pay-Per-Click Search Engine Listing

Overture research and registration:

Overture supplies paid listings to MSN, YaHoo, AllTheWeb, and Alta Vista. They are titled “Sponsored Links”. You bid for position in the links for your key words against competitors. When someone clicks on your link and visits your site you are charged the bid value to your account.

We research the 10 best words or terms for your site to deliver the best results at the lowest possible cost. The research is delivered in a spreadsheet and reviewed with you to help make the best decisions. We then set up your account, place the bids, add the words, and add the descriptions. Tracking your bids may or may not be necessary and is reviewed below. Overture's fees are additional and range depending on the bid price .

Note: Overture is owned by YaHoo. Overture purchased terms DO NOT show up in Google, they are separate systems.

Overture Bid Tracking:

Overture's process can be VERY competitive depending on your industry. In high competitive industries bid track is essential to keep your placement and optimize you traffic. Tracking also helps to stretch your budget. We track all of your bid terms to keep them in the position you desire and to keep the spending to a minimum.

Google Ad Words research and registration:

Google itself is free. These are the two colored listings that some time show on top of a listing and the boxes on the side of their site. They are similar to Overture in pay-per-click functionality but work from a category and level of importance basis.

Google supplies paid listings to AOL, Netscape, Lycos, HotBot, Teoma, iWon, and itself. They are also continuously adding more niche listings.

We research the 10 best words or terms for your site to deliver the best results at the lowest possible cost. The research is delivered in a spreadsheet and reviewed with you to help make the best decisions. We set up your account, place the bids, add the words, and create the ads. Google's fees are additional and range depending on the bid placed.